longines

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    Aishwarya Rai in the Longines ad

    Vice President, Percept D'Mark-CMS, Vinita Bangard explains, "If there is a man endorsing it, a woman will still pick it up but if there is a woman endorsing it, chances are that a man may think it's a female shoe and therefore they might not want to pick it up." NCD & Executive Chairman, O&M...
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    Aishwarya Rai in the Longines ad..Example of Celeb Endorsement

    Aishwarya Rai in the Longines ad Vice President, Percept D'Mark-CMS, Vinita Bangard explains, "If there is a man endorsing it, a woman will still pick it up but if there is a woman endorsing it, chances are that a man may think it's a female shoe and therefore they might not want to pick it...
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