logos

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Description This presentation that includes colors as brand elements.It takes examples of various colors identifiable with various brands e.g. Red with Coca Cola and blue with Pepsi. Brand Elements: Colors as identity Brand Identity: The Importance of Color Color is an important consideration...

Logos – A Powerful Tool For Brand Building The use of logos as trademarks goes back to early 13th century. Goldsmiths’ marks, paper makers’ watermarks were among the first logos used in this way as trademarks. Today, trademarks provide an easy method for recognizing a particular product. Even...

The act of creating a visual identity for a company not only focuses perceptions by defining, clarifying and communicating what is often a somewhat unstructured set of cultural components. But also acts as a management tool: consolidating internal morale, speaking with clarity to the market...

What flags are to countries and heraldic shields and banners are to families, logos are the founders of the companies; they are badge for identification and membership. For example, the giant Swiss Food Company Nestle has a name and logo with a symbolic meaning. Nestle means ‘little nest’ in the...

One key role played by logos is to protect the company from trademark infringement. Sometimes the name is trademark able like Raymond. In fact Gwalior as a brand was dropped by Grasim since it could not be trademarked and unscrupulous competitors were weaving the name Gwalior on their fabrics...

Building Strong logos There are no magic remedies to build strong logos and General Electric's six-step process seems to be a sound starting point: - Pick a name - General Electric, for example. - Create a memorable trademark - The GE monogram is recognized the world over. -...

In the early 1999s, a seminal study as done in the US to find out the differential impacts of logos vis-à-vis just a brand name. Consumers were asked to rate brands by looking at just the name (in normal typeface). They were then asked to rate the same names presented as ‘logos’. The results...

The history of logo design and logos dates back to Greece in ancient times. The word "logo" means a name, symbol or trademark designed for easy recognition. Logo design history had its humble beginnings as a cipher consisting of a single letter, and later a design or mark consisting of two or...

Logos should be * Unique but easy to recoginize * Worth remembering and represent ideas etc. * Look simple and yet capture wider meaning. * relevant and in tune with the time. Nike represents action, Swoosh symbol represents it. Britania little hearts uses 'heart logo' symbolizing...

Symbols can also be used effectively to communicate brand values and characteristics. Mascots may also be part of the logo of a brand. Eicher uses head of the horse in the past, representing power and sturdiness of the Tractor. Eicher now uses galloping horse after diversifying its operations...

Symbols & Logos Symbols can also be used effectively to communicate brand values and characteristics. Mascots may also be part of the logo of a brand. Eicher uses head of the horse in the past, representing power and sturdiness of the Tractor. Eicher now uses galloping horse after...

Hi my dear friends of Management Paradise... Greetings to all... I am Thilak. An MBA Fresher - HR & Finance. Searching for job now. I m new to MP. Here, I want to post a new material that i have prepared for you all. Hope, it will be helpful for you. Awaiting...

hi folks try for the company with this logo.... i tried searching for it..but couldn't

Here are few company logos and their meanings.... Not much very few... But interesting...

her r som logos and creative meanings hav a look n appriciate the creators for their creativity

Find attached wonderful logos and the logic behind it

Company Logos and their Meanings Ever wondered what company logos mean and whats the significance behind them? Wonder no more! You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's...

I am not sure how many of you have noticed a hidden symbol in the Federal Express logo: Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company...

Hi Guys, Loading word file for automobile loving people. i hope u will find interesting.