legal aspects

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    THE LEGAL ASPECTS OF PARASITIC MARKETING

    The difficulty with parasitic marketing is that the law is on the side of the parasites. As per the Lanham Act, Parasitic Marketing does not involve counterfeiting or the illegal use of trademarks, tradenames or symbols. Companies simply develop a creative advertising campaign around the...
  2. ViJiT

    Legal Aspects of Finance [Symbiosis]

    Legal Aspects of Finance Symbiosis 2003 PGDBA Finance
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