Description
Services are intangible and insubstantial: they cannot be touched, gripped, handled, looked at, smelled, tasted. Thus, there is neither potential nor need for transport, storage or stocking of services.
Case Study on Strategies for Service Characteristics of Star Hotel in Chennai...
Description
One of the biggest intangible assets that company have is brand image. The brand image is the total set of expectations and intangible values which are created in customers mind by all company marketing communication efforts and other points of consumer contact with company or...
Goodwill and other Intangible assets are amortised over the assets useful life not exceeding ten years. Goodwill and other Intangibles accounted for by Quest International India Limited, a Joint Venture,is amortised in accordance with its accounting policy over a period of twenty years...
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