importance of brand

  1. A

    BRAND: VATIKA HAIR OIL

    BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...
    • abhishreshthaa
    • Thread
    • brand oil brand positioning branded coconut branding project communication objective consumer insights context of pollution hair oil market high awareness importance of brand key insights low trials me-too oil in india oil industry product launch role of advertising spur volumes value-added coconut vatika brand vatika hair oil
    • Replies: 0
    • Forum: Introduction to Advertising
  2. rukhsana_yasmin

    IMPACT OF CELEBRITY ENDORSEMENTS ON OVERALL BRAND

    assignment on IMPACT OF CELEBRITY ENDORSEMENTS ON OVERALL BRAND......................
    • rukhsana_yasmin
    • Thread
    • brand brand endorsement brand identification brand impact brand importance brand influence branding tools celebrity celebrity endorsement celebrity impact celebrity influence celebrity issue endorsement impact endorsements impact importance of brand marketing influence marketing management overall brand overall endorsement product endorsement
    • Replies: 23
    • Forum: Marketing Management ( RM , IM )
Back
Top