icici bank

Description The roots of the State Bank of India rest in the first decade of 19th century, when the Bank of Calcutta later on renamed the Bank of Bengal, was established on 2 June 1806. The Bank of Bengal was one of three Presidency banks, the other two being the Bank of Bombay (incorporated on...

Description There is no unanimity among the economists about the origin of the word “BANKING”. The word “BANK” is itself derived from the Greek word “BANQUE” i.e. a bench. The German word “BANC” means a joint stock firm Market Research Project On Comparative Study of SAVINGS a/c Of AIS !a"k#...

Description Insurance is the pooling of fortuitous losses by transfer of such risk to insurers, who agreed to provide the pecuniary benefit on their occurance, or to render service connected with risk. It is the transfer of financial responsibility for the risk at the point of occurance and...

Description Private banking is a concept which is new and fast emerging in the world of banking where changes have become a necessity in order for banks to survive in this competitive environment vis-à-vis not only from the public and private sector banks but also from the foreign banks. The...

1. Agency Business management: Advertising Agencies aren't blindly investing in divisions to please advertisers and parent firms, or out of fear of being left out of the race. They are now a liberated lot, focusing on areas where there is a real gap in the market or where they have some...

One of the most important influences on how – and on how effectively the billions of dollars spent for advertising are spent is a specified service organization known as an advertising agency. The advertising agency performs a wide variety of different types of advertising and marketing services...

When the advertising or the marketing managers go about selecting an advertising agency, they generally follow the following steps: 1. Define what they want in an ad agency in terms of some specific services required etc. 2. Tell the news media, such as The Brief, A&M, as well as local...

The parameters on which an ad agency’s Media services dept is evaluated are as follows: (The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent) 1. Media group actually explores the new uses of various media available 2. Agency media recommendations...

The parameters on which an ad agency’s creative services dept is evaluated are as follows: (The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent) 1. Agency regularly produces fresh ideas and original approaches? 2. Creative executions are...

The process of agency evaluation involves regular assessment of two aspects of performance area – financial and qualitative. 1. The financial assessment focuses on how the agency conducts its business to verify costs and expenses, the number of personnel hours charged to an account to an...

Client’s evaluation of the agency 1. What makes a good agency? 2. Areas of evaluation 3. Experts 4. Objectivity 5. Dedication 6. Staffing and management

Infringement Film: If a substantial part of the film is reproduced without the approval from the producer or the copyright holders, without giving footage or the credits to the original makers. Sound Recording: In respect of reproduction due credits are to be given, in case of remix due...

Assignment: Owners of copyright in existing work, prospective owners of copyright may assign either whole or in part either generally or specifically subject to some limitations. The person to whom the work is assigned are known as “assignees”, they could be legal representatives, legal heirs...

Copyright Act 1957 Copyright is an exclusive right to reproduce an original work of authorship fixed in any tangible medium of expression to prepare derivative works based upon original work, and to perform or display the work in the case of musical, dramatic, choreographic and sculptural...

Bureau Of Indian Standards (BIS) The BIS the National Standard body of India, is a statutory body to set up Bureau of Indian Standards Act 1986. It comprise of members representing the Industry, Consumer Organization, Science Research Institutes, Professional Bodies, Technical Institutions...

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Yo guys, Here i am sharing 7 P's of Marketing For ICICI BANK. chck attachment for 7 P's of Marketing For ICICI BANK Thanks