hospitality marketing mix

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    Study on Hospitality marketing mix and service marketing principles

    Description The concept of marketing is based on the premise that firms should determine consumer wants and needs before designing products and services. This consumer-orientation results in greater demand for a firm's products and services and higher levels of customer satisfaction after the...
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    Study on Hospitality Marketing Mix and Service Marketing - Principles

    Description The concept of marketing is based on the premise that firms should determine consumer wants and needs before designing products and services. C H A P T E R • • • • 3 Hospitality marketing mix and service marketing principles David Bojanic Handbook of Hospitality Marketing Management...
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