Description
The concept of marketing is based on the premise that firms should determine consumer wants and needs before designing products and services. This consumer-orientation results in greater demand for a firm's products and services and higher levels of customer satisfaction after the...
Description
The concept of marketing is based on the premise that firms should determine consumer wants and needs before designing products and services.
C H A P T E R
• • • • 3
Hospitality marketing
mix and service
marketing principles
David Bojanic
Handbook of Hospitality Marketing Management...