geographic imagination

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    It all began with a kiss or when packaging sells a country

    Description This paper aims to: better understand the country of origin (COO) construct by adopting a lens of marketplace mythology; and develop a conceptual framework delineating the process of mythologizing a country through the use of packaging International Journal of Culture, Tourism and...
    • jasminepvk
    • Thread
    • country of origin food geographic imagination marketplace mythology packages packaging place marketing product management
    • Replies: 0
    • Forum: Marketing Mix
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