Description
Over the last few years, India has shown strong economic growth. In Fiscal 2010 the growth rate for India's
gross domestic product ("GDP") is estimated to have been 7.44%, and in Fiscal 2009 and 2008, GDP growth is
estimated to have been 6.72% and 9.22%, respectively, according to...
Description
Culture differences play a significant role in the international marketing, which has
drawn many researchers‟ attention. This dissertation will focus on how the
cross-cultural environments influence the choice of marketing strategies.
The theoretical framework of this study mainly...
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