fujifilm

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    MARKETING STRATEGY KODAK V/S FUJIFILM

    KODAK VS. FUJI Eastman Kodak of Rochester, NY spent about $40 million to be the sole imaging sponsor of the 1996 Games. But Fuji is not the official sponsor of the Olympics that title belonged to arch-rival. In New York, an elaborate display honoring 100 years of track and field was unveiled...
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    FUJIFILM TAKES MBO ROUTE TO ENHANCE INDIAN PRESENCE

    FUJIFILM TAKES MBO ROUTE TO ENHANCE INDIAN PRESENCE New Delhi The Economic Times Global photographic films and camera maker Fujifilm is planning to enhance its presence in the Indian retail segment by making its foray into multiple brand outlets (MBOs) by March 2007. Fujifilm India, a...
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