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Study in Supply Chain Management - Fast Moving Consumer Goods Industry (FMCG)
Description Today’s retailers are contending with increasingly difficult external forces, essentially driven by a population of sophisticated consumers demanding ‘more for less’. Today’s consumers demand higher quality, variety of services for less cost, time and complexity. Supply Chain...- krunal_dhabhi
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- fast moving consumer goods industry fmcg scm supply chain management
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- Forum: SCM in Retail
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Characteristics of FMCG
Description Individual items are of small value. But all FMCG products put together account for a significant part of the consumer's budget. Characteristics of FMCG ? Individual items are of small value. But all FMCG products put together account for a significant part of the consumer's budget...- pramitsingh30
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- characteristics of fmcg fmcg
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- Forum: Others
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Role of Sales Promotion on FMCG
Description The term FMCG (fast moving consumer goods), although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Role of sales promotions in FMCG sector A GRAND PROJECT REPORT ON “Role of Sales Promotion on...- Aditi707
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- fmcg role of sales promotion sales promotion
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- Forum: Promotion Management
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SWOT ANALYSIS OF ZANDU KESARI JIVAN
Description SWOT ANALYSIS OF ZANDU KESARI JIVAN Zandu Kesari Jivan Parent Company Emami/ Zandu Category FMCG Sector Healthcare Tagline/ Slogan Zyada Kesar, Zyada Sehat Goodness of Kesar that not only makes one physically strong but also USP keeps the youthful vigour intact STP Segment...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on zandu kesari jivan targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF ZANDU GLUCO CHARGE
Description SWOT ANALYSIS OF ZANDU GLUCO CHARGE ‘Zandu Gluco charge’ Parent Company Emami/Zandu Category Healthcare Sector FMCG Tagline/ Slogan ‘Energy se bharpur, Bimariyon se rakkhey duur’ A glucose based energy drink mix fortified with the goodness of USP Vitamin C. STP Segment...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on zandu gluco charge targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF ZANDU CHYAVANPRASH
Description SWOT ANALYSIS OF ZANDU CHYAVANPRASH Zandu Chyavanprash Parent Company Emami/ Zandu Category FMCG Sector Healthcare Tagline/ Slogan Apka Bharose mand Swasth Rakshak Made in Asli Ghee with a high Amla content, promotes all round USP physical and mental health STP Segment...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on zandu chyavanprash targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF ZANDU BALM
Description SWOT ANALYSIS OF ZANDU BALM Zandu Balm Parent Company Emami Category FMCG Sector Healthcare Tagline/ Slogan Desh ka balm-Ek balm teen kaam Unique Ayurvedic formulation that gives relief from three kind of USP pains-headaches, colds and body pains STP Segment Pain relief...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on zandu balm targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF WOOLITE
Description SWOT ANALYSIS OF WOOLITE Woolite Parent Company Reckitt Benckiser Category Home Care brands - detergents Sector FMCG Tagline/ Slogan Don’t take a chance trust Woolite. USP Complete package to take care of your fabrics. STP Segment Fabric care segment. Target Group...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on woolite targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF WHITETONE
Description SWOT ANALYSIS OF WHITETONE Whitetone Parent Company Vini group of companies Category Face Powder Sector FMCG Tagline/ Slogan De goraa nikhaar, instantly USP Provides instant fairness STP Segment White toning face powder Target Group Young urbane females looking for...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on whitetone targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF WELLA
Description SWOT ANALYSIS OF WELLA Wella Parent Company Procter and Gamble Category Personal Care brands- Cosmetics Sector FMCG Tagline/ Slogan Trends by Wella USP One of the largest hair care companies in the world STP Segment Higher priced segment of the personal care market...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on wella targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VO5
Description SWOT ANALYSIS OF VO5 VO5 Parent Company Unilever Category Personal Care brands - Hair care Sector FMCG Tagline/ Slogan Break the mould; 5 essential vitamins is our secret USP Close to nature and popular brand STP Segment Premium Target Group Middle and Affluent class...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vo5 targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VIVEL DI WILLS
Description SWOT ANALYSIS OF VIVEL DI WILLS Vivel Di Wills Parent Company ITC Category Personal Care brands- Soap Sector FMCG Tagline/ Slogan Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye USP Beauty with confidence STP Segment Middle class men and women (mainly...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vivel di wills targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VIVA
Description SWOT ANALYSIS OF VIVA ‘Viva’ Parent Company GSK CH Category Healthcare/FMCG Sector Food and beverages Tagline/ Slogan ‘Start to a bright and healthy day’ Contains VitaHealth, a combination of 9 essential vitamins and USP minerals STP Segment Health food drinks Target...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on viva targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VISINE
Description SWOT ANALYSIS OF VISINE Visine Parent Company Johnson & Johnson Category Personal care- eye care Sector FMCG Tagline/ Slogan No other drop does more USP Product line specially for eye care only STP Segment Personal care-eye care health segment Target Group All age...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on visine targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VINI COSMETICS
Description SWOT ANALYSIS OF VINI COSMETICS Vini Cosmetics Parent Company Vini Cosmetics Category Personal Care Sector FMCG Tagline/ Slogan - USP Advertisements well aligned with positioning STP Segment Personal care products Middle income group looking for quality cosmetic...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vini cosmetics targeting
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- Forum: Marketing Management
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SWOT ANALYSIS OF VIM
Description SWOT ANALYSIS OF VIM Vim Parent Company HUL (Unilever) Category Home Care Brands - Dishwashing Sector FMCG Tagline/ Slogan ‘Khar Khar ka moh tod jawab’; USP Using natural ingredients for cleansing STP Segment Hand Dishwashing – Powder, Bar, Liquid Powder & Bar for the...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vim targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF VICCO VAJRADANTI POWDER
Description SWOT ANALYSIS OF VICCO VAJRADANTI POWDER Vicco Vajradanti Powder Parent Company Vicco Category FMCG Sector Oral care Tagline/ Slogan Ayurvedic jadibootiyo se bana sampoorna swadeshi Contains the pure extracts of 20 herbs and barks, tested over generations, that have been...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vicco vajradanti powder targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF VICCO VAJRADANTI PASTE
Description SWOT ANALYSIS OF VICCO VAJRADANTI PASTE Vicco Vajradanti Paste Parent Company Vicco Category FMCG Sector Oral care Tagline/ Slogan Ayurvedic jadibootiyo se bana sampoorna swadeshi Contains the pure extracts of 20 herbs and barks, tested over generations, that have been...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vicco vajradanti paste targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF VICCO TURMERIC SKIN CREAM
Description SWOT ANALYSIS OF VICCO TURMERIC SKIN CREAM Vicco Turmeric Skin Cream Parent Company Vicco Category Personal care- Skin care Sector FMCG Tagline/ Slogan Twacha ki raksha kare vicco turmeric Ayurvedic cream Combined goodness of Turmeric which protects from UV rays and USP...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vicco turmeric skin cream targeting
- Replies: 0
- Forum: Marketing Management
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SWOT ANALYSIS OF VICCO TURMERIC FACE WASH
Description SWOT ANALYSIS OF VICCO TURMERIC FACE WASH ‘Vicco Turmeric Face wash’ Parent Company Vicco Category Personal care- Skin care Sector FMCG Tagline/ Slogan “vicco turmeric, nahi cosmetic” The antiseptic nature of the turmeric minimizes the acne and temporary scars resulting...- sayed123
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- competitor fast moving consumer goods fmcg positioning segmentation stp swot analysis swot analysis on vicco turmeric face wash targeting
- Replies: 0
- Forum: Marketing Management