extension

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Description A benefit received in addition to the normal benefits of holding a job, or, by extension, any relationship to the source of the benefit. FRINGE BENEFIT DETAILS for Proposal Preparation Updated for FY2010 When preparing a sponsored project proposal budget, calculations for the...

The Reserve Bank of India chief Duvvuri Subbarao will be offered a 2-year extension to his term, a government source told Reuters on Tuesday. Subbarao's 3-year term was due to end in September.

CNN IBN Brand Extension Brand extensions are a result of constant innovation, experimentation and good business stratagem. After CNN-IBN came into existence on December 17 last year, the first thing they did was to hit the web. The web as a medium was never exploited before by any of the news...

The extension wing is one of the vital links between the planning committees on the one hand and the research on the other & is in extension since 1948. In order to achieve the various physical & financial targets fixed for the industry & to have effective administration, the entire traditional...

• BRAND EXTENSION Brand extensions, which are a popular means of introducing new products to the marketplace, fall under the ‘One brand all products’ type of brand strategies. In a typical brand extension situation, an established brand name is applied to a new product in a category either...

Product form extension: Product launched in a different form usually means line extension rather than brand extension. But if different product form constitutes entirely a different product category from customer behavior perspective, it would be called brand extension. For e.g. liquid milk...

This institute is located at Hyderabad and provides training in industrial arrangement for small-scale units. The theoretical training is supplemented by plant visits to enable the trainees to have a first hand view of what happens in the industry. This institute also conducts special...

There are numerous examples of Brand Extension Failures. They are: 1. Coke's launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi's Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able...

HOW CONSUMERS EVALUATE BRAND EXTENSION……………………… Consumer, while evaluating brand extension, either adopts category based process or a piece meal process… CATEGORIZATION THEORY Categorization theories state that consumer attitude would be positive for those extensions that are closer to...

CASES WHERE BRAND EXTENSION WAS A SUCCESS FMCG major Dabur is extending its rosewater brand, Gulabari, to a host of skincare products in a bid to expand its presence in the category. The company is also undertaking a rebranding and repackaging exercise for its Dabur Red toothpaste and...

RATIONAL AND BENEFIT OF BRAND EXTENSION. The cost of launching a new product has increased tremendously and the risk of failure is high. These constraints have made brand extension strategy very popular.Brand extension is not only cost efficient but it is less risky as compared to a new...

“Success and failure of brand extension greatly depends on the positioning of the product.” McKinesy have identified three steps, which can help ensure success in positioning the product. 1. Ensure Relevance to Customer’s Frame of Reference. One requires to be fully aware of the frame of...

FACTORS RESPONSIBLE FOR SUCCESS AND FAILURE OF A EXTENSION OF A PRODUCT: 1. Characteristics of the Parent Brand (brand strength, uniqueness of knowledge structure, history of previous brand extensions) In this case, there is many a success stories like that of Goodnight, in India, which...

Features of brand extension in a competitive situation . There are some essential features of brand extension in a competitive situation and is comprised of two crucial strategic decisions,Against which competitive brand to position the new product. The selection of product attributes or...

Creating a Successful Brand Extension Most successful brand extensions are not entirely new products in new categories, rather they are “children” of the same brand family—nuts that have fallen very close to the family tree. In book, A New brand World, author Scott Bedbury offers the...

FOUR steps to ensure an appropriate—and successful—brand extension 1. Make sure your extension has a compelling benefit and that it offers something your customers and prospects can’t get anywhere else. It must be relevant to their lives and be differentiated from other offerings, including...

Typology of brand extension Typology of brand extension is classified Into mainly close extension, also called as continuous extension and discontinuous extension. Thus there would be brands that are very close to each other and others which eliminate technological synergies and physical...

Franchise extension on the other hand is a strategy of using current brand name for entering a product category that is new to the company . If the core brand is extended into related or similar category it is considered as “close extension”. Extending to unrelated product category is known...

Walt Disney: Banking on Brand Extension Branding plays a vital role in attracting customers and turning them into loyal customers. Products that do not have a strong brand might be good in quality and therefore, may be able to achieve market share just through word of mouth and other...