executional

Semantics of the ad and Big 'B' presence, played prominent role in delivering the Brand essence of Dabur Chyanvanprash highlighting the traditional and natural, effective way to strengthen mind & body. Brand personality plays prominent role in product categories such as alchohol, cigarettes...

The elements like layout, colour etc (in print ads) and visual appeal, music etc in broad cast advt. Also contribute to the Brand personality. Intelligent and creative ads deliver brand personality. IBM. Intel is excellent techno brands, in which advertising also played prominent role in...