endorsers

celebrity endorsers and continue to use them. • 1999: "Ask for More"/"The Joy of Pepsi-Cola" (Commercial with Britney Spears/Commercial with Mary J. Blige) • 2003: "It's the Cola"/"Dare for More" • 2005: "Wild Thing"/"Ask For More" (With Jennifer Lopez & Beyoncé Knowles) • 2006: "Why You...

A study conducted by Charles Atkin and Martin Block focused on alcohol advertising and young audience to examine the impact of celebrity advertising in terms of social effects of advertising. The sponsoring Company is the underlying source of any advertising Message, but the individual models...

Effectiveness of Celebrity Endorsers A study conducted by Charles Atkin and Martin Block focused on alcohol advertising and young audience to examine the impact of celebrity advertising in terms of social effects of advertising. The sponsoring Company is the underlying source of any advertising...

This project discusses about celeberity endorsements with specific focus on endorsements by cricketers. The report was completed using questionnaire preparation, followed by survey and thorough analysis