Challenges in media planning & the drawbacks of certain media are given below.
Newspapers
Limited coverage.
Short Life.
Hasty reading.
Cost.
Poor Reproduction.
Demonstration and Display.
Magazines Advertising
Magazines have the following drawbacks as advertising media.
Lead...
advice headlines
believe in the best
caution headlines
claim headlines
complete man
connecting people (nokia
coolest one
drawback
humorous headlines
identification headlines
media
question headlines
selective headlines
situation headlines
successful slogans
taste the thunder
thanda matlab coca-cola
yeh dil mange more
