dominance

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The ultimate awareness level is brand name dominance where in a recall task most customers can only provide the name of a single product.e.g. Mediker, Amul Pizza, Amul Cheese spread. In order to avoid losing a trademark a firm should begin protecting it early in its life, starting with the...

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Clocks up 3.8 billion searches in April Google accounted for 55 per cent of all search queries carried out in the US in the month of April, according to Nielsen/NetRatings data released Tuesday. Nearly 3.8 billion Google searches were carried out in the period, a 42 per cent increase on last...