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Description While factory floor automation has significantly improved all areas of processing for manufacturing companies, it has also created a staggering amount of data. IT departments have taken advantage of hardware improvements to economically store the increased data, however there never...

Description During the last years, companies have understood the importance of enforcing achievement of the goals defined by their strategy through metrics-driven management. Finance organizations have vast technology assets to assist them with day-to-day operations, regulatory compliance, and...

Description While there are common labour force pressures across industry sectors in Alberta, some industries are feeling certain pressures more acutely than others. Actions are needed to address the unique labour force issues and challenges of each industry sector. Industry stakeholders are...

Description The United States once had a thriving intercity rail and urban transit network. By the 1950s, however, the federal government shifted its infrastructure spending decisively to highways and airports. Public transportation systems atrophied, and America's technological leadership in...

Description Machines are essential to modern production. However, along with increased productivity, they have brought hazards into the workplace. Proper control of machine hazards has traditionally been seen as costly and a constraint on productivity. doc_801655209.pdf

Description The industrial manufacturing industry has undergone significant change over the last two decades. The core philosophy of manufacturing operations has changed, from the Plan-DoCheck-Act (PDCA) model prevalent in the 1990s, to the operational expenditure (OPEX) focused model that we...

Description A conspiracy of silence, or culture of silence, describes the behavior of a group of people of some size, as large as an entire national group or profession or as small as a group of colleagues, that by unspoken consensus does not mention, discuss, or acknowledge a given subject...

Description In practice, the personification of brands has happened frequently since celebrities started to endorse brands. The use of famous people and their personalities helps marketers position their brands, and can even seduce consumers who identify themselves with these stars. Do brand...

Description In today's affluent society the function of consumption has changed. Consumers do not primarily purchase products to satisfy their basic physiological and safety needs anymore but to reach higher-order goals. Social needs, self-esteem needs and the need for self-actualization come to...

Description Building a brand driven culture is a lifelong commitment to a mindset and a way of life that takes time, planning and perseverance that produces intangible outputs which include greater customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of...

Description Consumers often describe brands by using adjectival descriptors of personality traits, and marketers often create or reinforce these perceptions by their brand positioning. Successfully positioning a brand's personality within a product category requires measurement models that are...

Description Brand personality has been defined as the human characteristics or traits that can be attributed to a brand. Corporate brand personality is a form of brand personality specific to a corporate brand. Unlike a product brand personality that typically relates to consumers and user...

Description There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). ILLUSTRATING THE COMPETITIVE DYNAMICS OF AN INDUSTRY: THE FAST-MOVING...

Description The area of Wine Marketing has not been recognised as a formal area within marketing or business. However, the number of practioners world - wide and now the number of academics working in this area has grown. Consumer Purchasing Behaviour for Wine: What We Know and Where We are...

Description Product design has been recognized as an opportunity for differential advantage in the market place. The appearance of a product influences consumer product choice in several ways. To help product development managers in optimizing the appearance of products, we identified the...

Description This introduction covers the background research, the problem statement and the aim and purpose of this research. Moreover, the literature review, the scope and method of this research, and conceptual framework are discussed. School of Sustainable Development of Society and...

Description In an environment of competitive market, the success of every industry largely depends on how precisely it can understand the target consumers. Because, such an understanding is the sole means to translate the needs and wants of the prospective consumers into products or services...

Description The operation of transportation determines the efficiency of moving products. The progress in techniques and management principles improves the moving load, delivery speed, service quality, operation costs, the usage of facilities and energy saving. Transportation takes a crucial...

Description The logistics industry in India is evolving rapidly and it is the interplay of infrastructure, technology and new types of service providers that will define whether the industry is able to help its customers reduce their logistics costs and provide effective services (which are also...

Description The auto industry is one of the key sectors of the Indian economy. The Industry comprises of automobile and the auto components sectors and encompasses commercial vehicles, multi-utility vehicles, passenger cars, two wheelers, three wheelers and related auto components. 163 CHAPTER...