dna

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Description Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership...

Description Bharat Book introduces a report " DNA Sequencing: Emerging Technologies and Applications " it is timely to gain an understanding of these technological and competitive forces and their impact. qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio...

Description Bharatbook from its exhaustive collection has come out with a report " An in depth analysis of DNA Sequencing market " which gives an overview, Demand, Supply Trends and industry analysis reports. Report presents an in depth analysis of DNA Sequencing market Bharatbook from its...

FEATURES OF DNA YELLOW PAGES (FSD) F-No free listing, due to free listing most of the no are wrong does not exit and searcher stop searching information, 60% is free listenting in each and every yellow pages due to this the size become, bulky and hence yellow pages always kept under the...

FUTURE PLANNINGS – After launching DNA in Mumbai, the Diligent Media is planning to launch DNA in Pune, Bangalore and Madras; then would come back to Mumbai with Dainik Bhaskar in Hindi and many more editions in different languages. RECOMMENDATIONS – • The time lap between the promotion and...

Ordinary Indians have mixed feelings about the media boom. Many say papers devote too much space to the antics of the Country’s Bollywood and Social Elites, ignoring about an India in transition, with its problems of Corruption, Education, Infrastructure and Health Care. DNA promises Mumbai...

SWOT ANALYSIS – DNA STRENGTH – • Brand Power – The 50:50 joint venture between 2 power names Dainik Bhaskar and Zee TV. • Market Standing – Since Dainik Bhaskar is already diversified in various segments and has a strong presence in the market. • First newspaper in the history of papers which...

WHY PRINTING PRESS AT MAHAPE? The DNA is currently setting up printing unit at Mahape in the Navi Mumbai Region. The location of the company’s printing unit at New Bombay has more to do with the availability of good infrastructure/facilities than the need to take on competition. “There...

PROCESS OF LAUNCHING DNA – Scanning was the first step in the process to launch DNA. Scanning procedure began on 19th February 2005 and ended on 20th March 2005. Here the Marketing Executives were allocated particular area wherein they had to sketch rough map of entire area covering each and...

Do’s of selling DNA – i. Always use the identity of Bhaskar Group and Essel Group that is Zee TV . ii. DNA your own creation – a. Tell people that DNA is not a miracle; it has been created by them. b. After taking the reviews from 11 lac houses the paper is designed as per their views...

SOME OF THE POWER NAMES OF DNA EDITORIAL – • Mr. Ayaz Memon : Editor – at – large Mr. Ayaz Memon is the last word in Indian Sports journalism apart from being a vastly experienced editor of city centric papers. In a career spanning 3 decades, he began with Sports week, Grew as the Editor of...

• MARKET RESEARCH – In India, the role, stature and importance of marketing research has been growing steadily. With the sea – change in the marketing environment of the country, especially the intensification of competition in practically every sector and every product category, all firms have...

• SPECIFIC PRODUCT FEATURES – A new product can be positioned with respect to product features which the competitors have ignored. For example – DNA will be a complete family newspaper, conceived in 40 color pages. • POSITIONING BY PRICE AND QUALITY – Here the advertiser positions the...

The Bhaskar group promoters, the Agarwal brothers (Sudhir and Girish) DNA’s list of senior journalists reads like – Starting with Gautam Adhikari, formerly Executive Editor of Times of India, as Chief Editor. Apart from Adhikari DNA has R Jagannathan as Business Editor, Ayaz Menon as...