2. DECIDING ON MEDIA OBJECTIVES:
The media planner has to decide on the media objectives. Media objectives often are stated in terms of reach, frequency, gross rating points and continuity.
Media objectives
Before media planning can start, companies have to define the marketing...
ad message
advertising budgets
agencies money
agency media
budget allocation
cost effective manner
deciding
emergency money
important decisions
large advertisers
long-term future
media
media buying
media department
media efficiency
media plan
media space
media time
methods employed
quick return
special expenses
staff analyses
target audience
voice method
Cooperative Strategies
Another group of "competitive" tactics involve cooperation among companies. These could be grouped under the heading of various types of strategic alliances, which have been discussed to some extent under Corporate Level growth strategies. These involve an agreement or...
hi everyone,
my gre score is 1150
im in IT and have 8.0 cgpa in my btech till now (currently in last year)
and i have 90 % in 12th and 10th
which institutions should i opt for related to cse or it (only in us)
i also need a scholarship
THE DECIDING FACTOR
... the bestselling book, Marketing Through Mud and Dust . The BSc (Rhodes University) and MBA (UCT) graduate was taking a chance, but he could no longer handle the way ...
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