customer relationships

  1. G

    Study Notes on Principles of Managing Customer Relationships

    Description Customer Relationship Management (CRM) focuses on how businesses are undergoing transformation from the traditional mass marketing product centric approach of the industrial age to a customer centric approach of the industrial age. The main objective is to enhance relationships with...
  2. K

    Study on Business-to-Business - Customer Relationships

    Description The objective of this stage of the research was to test and validate the CRM technology adoption – customer relationship model and measurement instruments. Measures of CRM technology adoption were collected from the supplier firms, while measures of relationship strength and...
  3. V

    Study on Managing Customer Relationships

    Description The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful...
  4. S

    Case Study on CRM in Retail Sector

    Description What is Customer Relationship Management (CRM)? Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. Customer Relationship...
    • sharmahimali
    • Thread
    • customer relationship management customer relationships improve telesales methodologies optimizing information sales management software
    • Replies: 0
    • Forum: CRM in Retail Sector
  5. A

    Dissertation on Customer loyalty, Customer Satisfaction and Profitability

    HEY friends, here is a DISSERTATION ON CUSTOMER LOYALTY, CUSTOMER SATISFACTION AND PROFITABILITY.. check it out.. A dissertation on : Aim To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study...
    • abhishreshthaa
    • Thread
    • at&t and verizon balanced scorecard bargaining power business strategy business term case study cell phone competitive market corporate strategy customer customer expectation customer loyalty customer relationship customer relationships customer satisfaction dissertation empirical literature key element key performance loyalty marketing performance indicator plan providers service exist tesco tesco plc case study
    • Replies: 5
    • Forum: Research Project Reports
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