customer loyalty

  1. J

    Brand Love Moving Beyond Loyalty

    Description Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals...
  2. J

    The role of variety seeking in short and long run revisit intentions in holiday

    Description The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction...
  3. J

    Writing a credible form letter implications for hospitality and tourism service recovery

    Description The purpose of this paper is to show how to identify red flags in letters responding to customer complaints and demonstrate elements of effective response letters International Journal of Culture, Tourism and Hospitality Research Writing a credible form letter: implications for...
  4. J

    Exploring effects of hotel chain loyalty program

    Description The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective. International Journal of Culture, Tourism and Hospitality Research Exploring effects of hotel chain loyalty program Pedro Pimpão Antónia Correia...
  5. J

    IFRIC 13 accounting for customer loyalty programmes

    Description The purpose of this paper is to present the views and challenges from a range of accounting professionals, regulators and preparers with the introduction of a standardised approach to accounting for customer loyalty programmes (CLPs). It aims to highlight the ambiguities of the...
  6. A

    Study on Telecommunication Service Market - Customer Loyalty

    Description The growth rate of mobile telecommunication service market is remarkable in Pakistan for the past few years. Pakistan's telecommunication industry particularly for cellular market is growing at above average growth rate as compared to its competitors. International Journal of...
  7. A

    Project Report on Customer Loyalty, Employees and Branding

    Description Customer retention is the activity that a selling organization undertakes in order to reduce customer defections. Customer Loyalty, Employees and Branding It has been widely recognised that customer loyalty is built around several important parameters, a few of which are very...
  8. A

    Case Study on Customer Club a Useful Tool in Creating Customer Loyalty: Stadium

    Description Customer loyalty is a company's ability to retain satisfied customers. Maintaining customer loyalty is one of the toughest challenges for any marketing department in a business enterprise, since the wants of a customer are modified at much faster rate than their needs. JÖNKÖPING...
  9. S

    COMPANY GOALS

    COMPANY GOALS In highly competitive and complex market, these goals and value drivers do not help. Even the strategy of the customer retention does not ensue growth. This is because of the type of customer who often gets retained in the organisation. Generally there are four categories of...
  10. A

    Dissertation on Customer loyalty, Customer Satisfaction and Profitability

    HEY friends, here is a DISSERTATION ON CUSTOMER LOYALTY, CUSTOMER SATISFACTION AND PROFITABILITY.. check it out.. A dissertation on : Aim To analyze and examine the concept of loyalty in retail and to assess its effectiveness as a corporate strategy through a Tesco Plc Case Study...
  11. L

    project required on Cement Industry

    can anyone post a marketing project in cement industry
  12. dk2424

    Tools for Building Customer Loyalty by dk2424

    Tools for Building Customer Loyalty tips and tricks to attract ur customer and regain their brand loyalty by dk2424
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