credibility

Description Internet has grown exponentially in recent years, turning into popular tools for consumer to search for information, make payment, shopping and so on. This study focuses on Generation Y's online website satisfaction in the apparel industry. This study identified four important...

Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. The role of a celebrity endorser in an advertising campaign is, without doubt, linked to the reputation of the celebrity. If the reputation is...

The most important aspect and reason for celebrity endorsement is credibility. In a research carried out among 43 ad agencies and companies, most experts believed that the most important dimensions of credibility are trustworthiness and prowess or expertise with regard to the recommended product...

Bankers Might Need 50 Years to Regain Credibility: Joe Mysak Commentary by Joe Mysak Oct. 7 (Bloomberg) -- Discredited and vilified. Those are the words that can begin to describe the people most Americans would term ``bankers.'' Rarely has a broadly defined category of occupation sunk so...

Ask The Dental Practice Marketing Expert: How Do I Build Credibility With My Dental Advertising? ... behind their name. You see it all the time in dentistry, John Smith, DDS, MBA, MAGD, FAACD. Nobody knows what those mean, and thus they are ignored. Sure, you ... More...

Introduction Celebrities are famous personalities. They can be film stars, sport stars or TV personalities. The marketers for promoting their brands have used celebrities. A firm that decides to employ celebrity to promote its product or service has the choice of using the celebrity to give a...