country of origin

  1. J

    It all began with a kiss or when packaging sells a country

    Description This paper aims to: better understand the country of origin (COO) construct by adopting a lens of marketplace mythology; and develop a conceptual framework delineating the process of mythologizing a country through the use of packaging International Journal of Culture, Tourism and...
    • jasminepvk
    • Thread
    • country of origin food geographic imagination marketplace mythology packages packaging place marketing product management
    • Replies: 0
    • Forum: Marketing Mix
  2. N

    Project Report on Country of Origin - Power of Image

    Description In this project the effect of COO on consumer buying behaviour is studied. A sample size of 75 is selected from people who frequently buy branded products. The sample were administered a questionnaire related to brands and their COO COUNTRY OF ORIGIN – POWER OF IMAGE A Project...
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