contributing

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    Study on Contributing fields to Organizational Behaviour

    Description Psychology is an applied science, which attempts to explain human behaviour in a particular situation and predicts actions of individuals. Psychologists have been able to modify individual behaviour largely with the help of various studies. It has contributed towards various theories...
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    FACTORS CONTRIBUTING TO THE GROWTH OF DIRECT MARKETING IN INDIA

    In the international market direct marketing has evolved through the catalogue route. It was the catalogue marketer of the 1930s who set the pace, but it took direct marketing several decades to reach its present-day multimedia, interactive modes status. In India, direct marketing was launched...
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    Factors contributing to the growth of rural marketing:

    Factors contributing to the growth of rural marketing: 1. New Employment Opportunities: The income from new employment and rural development efforts launched in the rural areas has increased the purchasing power among the rural people. Self employment policy with the assistance from the bank...
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    Factors contributing to Brand Extensions

    Some of the basic reasons that generally contribute to the brand extension are the following:  Innovations allow brands to remain up to date and demonstrate an unceasing urge to detect and respond to the profound change in customer tastes and expectations. Thus if the brand do not follow...
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