consumers

Consumer is one that consumes, especially one that acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing. Consumer Protection When you buy a good or service, you rarely have perfect knowledge of its quality and safety. You are...

Description To provide a better understanding of the relationship between wine festivals, winery visitation and wineries in order to determine whether wine festivals are an effective promotional tool. International Journal of Culture, Tourism and Hospitality Research Classifying wine festival...

Description This paper examines customers’ participation in the production of commercial hospitality. Drawing on a study of queer consumers (i.e. lesbian, gay, bisexual and transgender individuals), the paper considers the ways in which frequently circulated understandings, or myths, shaped...

Description The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings International Journal of Culture, Tourism and Hospitality Research The service environment: functional or fun? Does it matter...

Description One of the main objectives facing marketers is to present consumers with information on which to base their decisions (Anderson and Rubin 1986; Bettman 1975). Presenting such information is not simple, and it contains an interesting dilemma. On the one hand, a vast amount of...

Description Consumers often describe brands by using adjectival descriptors of personality traits, and marketers often create or reinforce these perceptions by their brand positioning. Successfully positioning a brand's personality within a product category requires measurement models that are...

Today, the consumers are faced with many choices in many products...But, are they able to take right decisions in purchasing the products? They are not able to make the right decision in choosing the right product...either they are confused or led by the street smart sales people...finally...

Description Market Segmentation is a method of “dividing a market (Large) into smaller groupings of consumers or organisations in which each segment has a common characteristic such as needs or behaviour.” MARKET SEGMENTATION BY- S. L. KUNDALWAR • CONCEPT AND DEFINITION The concept of...

Description The operation of generation facilities to produce energy at the lowest cost to reliably serve consumers, recognizing any operational limits of generation and transmission facilities PROJECT ON ECONOMIC LOAD DISPATCH ECONOMIC LOAD DISPATCH What is economic dispatch? The...

Description Consumers are individuals with likes and dislikes. When the preponderance of people in a particular group feel one way or another about a product, service, entity, person, place or thing, it is said to be a generalized consumer attitude that could affect the marketing of that person...

Hello everyone, Drug companies like GlaxoSmithKline (GSK) and Merck are amongst the most profitable companies in the world. Arguably the drugs they research and produce are among the most important products any company sells. Please share your views..

Description A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an...

Description A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an...

Description A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. Table of Contents 1...

Description A Case Study on Foreign Brand and Store Names and the Effects of it on Consumers' Buying Behaviours:- Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In...

Description Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods...

Mature females who consistently consume natural tea may have a little bit reduced threats of digestive tract, abdomen and neck malignancies than females who make no here we are at tea, a large studies suggest. Researchers found that of more than 69,000 China females followed for a several...

Operations and treatment are actually less likely even to work when they are provided for smokers. First, some operations are less successful where smoking has caused the problem, e.g. heart bypasses. Second, since serious smoking related illnesses often occur in combination, operations are...

The reasons are:  A client hits upon celebrity as a solution when his agency is unable to present to him a viable, exciting solution for his communication/marketing problem. He then feels that the presence of a well-known face is an easy way out.  SOMETIMES A client looks at a USING...

What Consumers Think About the ESRB The system receives positive reviews from those who count most: parents. According to a 1999 study by Peter D. Hart Research Associates, 80% of Americans who were explained how the ESRB system works said it would be “helpful” or “very helpful.” In a...