Description
The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services.
163
CHAPTER – VI
MANAGEMENT AND TRAINING OF SALES...
Description
The ability to measure the level of customer satisfaction with online shopping is essential in gauging the success and failure of e-commerce.
Journal of Electronic Commerce Research, VOL. 6, NO.2, 2005
Page 95
A CONJOINT ANALYSIS OF ONLINE CONSUMER SATISFACTION
1
L...
Description
Consumer satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectation. As this definition makes clear ,satisfaction in a function on perceived performance and expectations...
Description
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
Description
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
Description
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
Description
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
Description
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
THIS THREAD FOR THE CBB .
What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.
When purchasing a product there several processes, which...
What does this mean for the consumer?
Insurance companies will introduce more term policies. These policies provide protection for a specified time period, and do not offer any returns. These will cover simple requirements of the insurance for the investor. In effect term policies translates...
The Role of IRA
(a) the protection of consumers' interest,
(b) to ensure financial soundness of the insurance industry and
(c) To ensure healthy growth of the insurance market.
These objectives must be achieved with minimum government involvement and cost. IRA's functioning...
Cultural factors
culture,subculture & social class influences buying behavior.
It refers to traditions,values & basic attitudes of the whole society.
It can be seen in food habits & dressing style.
Many brands associate their messages with a country’s culture & some associates with...