consumer oriented

  1. D

    Tools of Consumer Oriented Sales Promotion

    Description There are so many tools or technique available to the marketers for achieving objective of sales promotion. Tools of Consumer Oriented Sales Promotion There are so many tools or technique available to the marketers for achieving objective of sales promotion. These tools should...
  2. B

    Case Study of Consumer Oriented Sales Promotion in FMCG

    Description Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) CASE STUDY OF CONSUMER ORIENTED SALES PROMOTION IN FMCG...
  3. S

    Consumer oriented sales promotion

    Objectives of Consumer-Oriented Sales Promotion 1. Obtaining trial and repurchase 2. Increasing consumption of an established brand 3. Defending current customers 4. Targeting a specific market 5. Enhancing advertising and marketing efforts
Back
Top