consumer goods

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    Fast Moving Consumer Goods Retail Market

    Description The fast-moving consumer goods (FMCG) sector is an important contributor to India's GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers' budget in all countries. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail...
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    Case Study on Fast-Moving Consumer Goods Industry

    Description There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). ILLUSTRATING THE COMPETITIVE DYNAMICS OF AN INDUSTRY: THE FAST-MOVING...
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    Marketing Study on Impact of Product Innovation on Sales Volumes of Consumer Goods

    Description Product innovation is the creation and subsequent introduction of a good or service that is either new, or improved on previous goods or services. This is broader than the normally accepted definition of innovation to include invention of new products which, in this context, are...
  4. A

    SWOT ANALYSIS ON Procter & Gamble Co

    Procter & Gamble Co. is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many business innovations including brand management...
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