consumer behaviour

Description Research always starts with a question or a problem. Its purpose is to question through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied. A Project Report ON “ To study the consumer...

Description Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of...

Description In an environment of competitive market, the success of every industry largely depends on how precisely it can understand the target consumers. Because, such an understanding is the sole means to translate the needs and wants of the prospective consumers into products or services...

Description Understanding consumer behaviour in rural tourism is a necessary condition for the successful diversification of any rural socio-economic system. This paper aims to analyse the consumer behaviour of tourists and residents in an Italian marginal rural area in order to verify the...

Description Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity...

Description Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the...

Description Advertisers are expected to shift and spend millions in internet advertising in the coming years than TV, print ads and other traditional advertising media. With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of...

Description The project focused on finding out the Consumer Behaviour Pattern On Online Buying The Clothes. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the cloths purchased by student,frequency of purchases...

Description Perhaps the most challenging concept in marketing deals with understanding why consumers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of consumer behaviour will help shed light on what is important to the consumer and...

Description The study is oriented towards the consumer behavior of the existing and new Vodafone subscribers and the study focuses on the pre-paid services which have been offered by the company. STUDY ON CONSUMER BEHAVIOUR EXECUTIVE SUMMERY The study is oriented towards the consumer behavior...

Description A number of internal and external influences that can affect a consumer’s decision/behaviour with respect to a product Factors Influencing Consumer Behaviour: Figure 4 Factors Influencing Consumer Behaviour As we can see there are a number of internal and external influences that...

Description Today human begins work with the time. The various activities to be performed on generally prescribed on the basis of time factor. IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 7, Issue 1 (Jan. - Feb. 2013), PP 01-07 www.iosrjournals.org...

Description A Tata Motor is one of the best cars manufacturing company in India, customers are satisfied because of affordable price, but the maintenance is a problem and resale value is very low. A STUDY AND ANALYSIS OF CUSTOMER SATISFACTION OF TATA MOTORS IN J AIPUR, RAJ ASTHAN 1. Dr...

Description Consumers or the Customers are valuable assets for any organisation as they are the ultimate destination of any products or services. VOLUME NO.1, ISSUE NO.9 ISSN 2277-1166 98 CONSUMER SWITCHING BEHAVIOUR: A STUDY OF SHAMPOO BRANDS Anju Thapa (JRF) Ph.D. Research Scholar, The...

Description Digital mobility and connectivity grow more important every day. We know consumers keep their mobile devices nearby, check them frequently, and occasionally use multiple devices at once. 2014 Mobile Behavior Report Combining mobile device tracking and consumer survey data to build...

Description The goals of the project were to extend the notion of interaction, to exploit domestic activities and familiar settings, and to make the user environment part of the visual experience DELIVERABLE IST-2000-28298 ICE-CREAM Deliverable D22...

Description In this project the effect of COO on consumer buying behaviour is studied. A sample size of 75 is selected from people who frequently buy branded products. The sample were administered a questionnaire related to brands and their COO COUNTRY OF ORIGIN – POWER OF IMAGE A Project...

Description Research methodology is a way to systematically represent a research on any problem. It tends taken by the researcher in studying the research problem alongwith the logic behind them Project Report on Consumer Behaviour towards Soap Market Submitted in Partial Fulfilment of the...

Description Consumer Behaviour of Various Branded Shoes A PROJECT REPORT ON CONSUMER BEHAVIOUR REGARDING Various Branded Shoes SUBMITTED TO: PANJAB UNIVERSITY, CHANDIGARH in partial fulfillment of requirement for the degree of MASTER OF COMMERCE (M.COM)...

Description CASE STUDY ON TITAN WATCHES WHAT’S YOUR STYLE 1. Sandeep Chaubey – 109 2. Marshall D’souza – 115 3. Nikhil Mehta - 137 4. Vishal Pansari – 149 5. Kamlesh Parmar - 150 Titan Watches - Case Study - N.L.Dalmia 2 Titan Watches - Case Study - N.L.Dalmia 3 ? Titan, a joint...