consumer behaviour

Description A PROJECT REPORT ON “IMPACT OF ONLINE ADVERTISING ON CONSUMER BEHAVIOUR WITH REFERENCE TO EMAIL” With the rapid growth in technology, the internet is becoming an important one stop point for consumers in finding most of their needs. Many consumers are online every day for their...

Description Marketing Research Role of marketing research in marketing Scope and obstacles in acceptance Limitations of marketing research ethics in marketing research. 304 (A) : MARKETING RESEARCH and CONSUMER BEHAVIOUR Part I : Marketing Research 1. Marketing Research –Role of marketing...

Eforts by – Faiqa (8), Sheetal(22), Esther(11), Priyank(9), Vishal(30) e!ision "akin# $hat is e!ision "akin#% The process of examining your possibilities, options, comparing them and choosing a course of action. &n the 'ro!ess o( )e!ision *akin#, +e *ay ,se *any tools, te!hniq,es an)...

Description Some consumption activities are inherently interesting, pleasurable, gratifying and potentially important to consumers’ lives. The primary aim of this paper is to further understanding of the role pleasurable consumption plays in consumers’ lives. International Journal of Culture...

Description The purpose of this paper is to examine competition between tourism destination brands in terms of how they share travelers with each other International Journal of Culture, Tourism and Hospitality Research Generalized pattern in competition among tourism destinations J ohn Dawes J...

Description The purpose of this paper is to test and compare different conceptual approaches for perceived value in a service context International Journal of Culture, Tourism and Hospitality Research Extensions on the conceptualization of customer perceived value: insights from the airline...

Description The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction...

Description This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists’ intentions to shop/purchase...

Description The purpose of this paper is to examine the leisure cruise service environment – the shipscape – and its effects on cruisers’ emotions, meaning-making, and onboard behavior. International Journal of Culture, Tourism and Hospitality Research Shipscape influence on the leisure cruise...

Description The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. International Journal of Culture, Tourism and Hospitality Research Atmospherics and consumers'...

Description The aim of this study is to understand how parents-to-be expect their future holidays with their first child to change accordingly, and most important the reasoning behind this. International Journal of Culture, Tourism and Hospitality Research Parents-to-be and future holiday...

Description The purpose of this paper is to gain a broader knowledge of the concept of cognitive age and its use as a variable when segmenting the market of people aged over 55 International Journal of Culture, Tourism and Hospitality Research Cognitive age as a criterion explaining senior...

Description The purpose of this paper is to analyze tourist and trip-related characteristics and tourist motivations in connection with the decision to participate in shopping and for those tourists who decide to participate, the main determinants of the amount of expenditure International...

Description As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In...

Description The purpose of this study is to examine if an evoke set exists for pleasure travelers based on the past and future travel destinations of their peer groups International Journal of Culture, Tourism and Hospitality Research Going where the Joneses go: understanding how others...

Description The consumer is currently feeling the consequences of the global economic crisis, leading to decreased spending by tourists. An important economizing strategy appears to be that vacationers do not give up their holiday but are likely to travel closer to home, a phenomenon called...

Description Controversy occurs among professionals, such as veterinarians and zookeepers in Japan, as to whether a zoo should be educational or recreational. The purpose of this paper is to examine how a zoo’s culturally crafted entertainment value conflicts with educational value. Using a...

Description The purpose of this paper is to develop a method for estimating new direct tourism spending resulting from a new event in an existing destination International Journal of Culture, Tourism and Hospitality Research Segmenting tourists by direct tourism expenditures at new festivals L...

Description The purpose of this paper is to define the success and growth of the modern festival tourism industry as a manifestation of the Entertainment Age, coupled with the repercussions of increasing globalization on global tourism markets. This definition highlights the interdisciplinary...

Description The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations International Journal of Culture, Tourism and Hospitality Research Advances in tourism marketing research: introduction to a special issue on consumer...