competitor analysis defined

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    Marketing Module 4: Competitor Analysis

    Description Competitor analysis provides both an offensive and a defensive strategic context for identifying opportunities and threats. The offensive strategy context allows firms to more quickly exploit opportunities and capitalize on strengths. Conversely, the defensive strategy context...
    • AyeshaShaikh83
    • Thread
    • competitor analysis defined industry-based analysis market-based analysis v
    • Replies: 0
    • Forum: Marketing Mix
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    MARKETING MODULES SERIES

    Description In today’s increasingly competitive market, it is no longer enough to understand customers for a firm to succeed. Firms must pay close attention to their competition. They need to constantlycompare their products, prices, channels and promotional efforts with their close competitors...
    • AyeshaShaikh83
    • Thread
    • competitor analysis defined identifying current and potential competitors introduction marketing modules series
    • Replies: 0
    • Forum: Product Management
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