competitive marketing strategy

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    Marketing Study on Relationship Marketing - Competitive Marketing Strategy

    Description Competitive advantage is realized based on three factors (Sudarshan D, 1995): (1) the firm’s marketing strategy, (2) implementation of this strategy and (3) the industry context (Porter’s model). An important component of firm’s marketing strategy is relationships. Relationships with...
    • dapat.reena
    • Thread
    • competitive marketing strategy marketing study relationship marketing
    • Replies: 0
    • Forum: Marketing Mix
  2. M

    Marketing Research on Competitive Marketing Strategy

    Description There are two important streams of conceptual and empirical work in strategic marketing that have developed more or less independently during the past 10 years (Steinman, Deshpande and Farley, 2000), although the two are inherently interrelated. Journal of Management and Marketing...
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    Marketing Research on Competitive Marketing Strategy

    Description Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian...
  4. G

    Relationship Marketing in Competitive Marketing Strategy

    Description Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian Institute...
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