competences

  1. I

    Organisations competences

    hi, ive come across a question as part of my uni course which i am having real trouble answering - was hoping someone here could shed some light on it! 'an organisation’s competences are vested in its activities, and they vary with both time and strategy.' I have to critically discuss the...
  2. skyhew

    [SHARE] Identity based marketing: a new balanced marketing paradigm

    Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...
    • skyhew
    • Thread
    • balanced based brand identity brand image competences identity marketing marketing strategy paradigm resources share
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  3. skyhew

    [SHARE] Identity based marketing: a new balanced marketing paradigm

    Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...
    • skyhew
    • Thread
    • balanced based brand identity brand image competences identity marketing marketing strategy paradigm resources share
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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