companion

Description Bharatbook from its exhaustive collection has come out with a report " Companion Diagnostics Partnering Terms & Agreements " which gives an overview, Demand, Supply Trends and industry analysis reports. Companion Diagnostics Partnering Terms & Agreements Bharatbook from its...

Companion product Brand extension is in the form of companion products is perhaps the most common. The idea perhaps is to capitalize on product complementarily. The consumer may view both products jointly and hence, provide scope for launching brand extension.