coca cola

Description Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Dr. Pemberton's bookkeeper, Frank Robinson 1 THE IMC TOOLS USED FOR COMMUNICATION OF Presentation Flow ? Introduction ? Brands Of Coca Cola ? The Promotional Mix...

Description Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola...

Description The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder, meaning those on whom an organization's activities have an impact. Corporate Social Responsibility Report 1 January...

By: Amulya M Prithiv Prasad C H.N.Mythri Sandeep Haneefa Syam Thomas PepsiCo-Pepsi Abstract The product selected for analysis in our project is Pepsi from Pepsi Co which is one of the leading soft drink producers in the world. The project has been organised as follows: • The details about the...

Description This presentation that includes colors as brand elements.It takes examples of various colors identifiable with various brands e.g. Red with Coca Cola and blue with Pepsi. Brand Elements: Colors as identity Brand Identity: The Importance of Color Color is an important consideration...

Description An article on the Coca Cola Company's branding strategy. Then & Now A Coke Story Siddharth Jaiswal IMT Hyderabad Batch 2011-13 PH No-9573573989 [email protected] [email protected] Then & Now: A Coke Story It was on May 8, 1886 that Dr. John Pemberton mixed...

Product Range of Coca Cola : The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola...

Leadership Style at Coca-Cola Company : The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The...

During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With 12 ounces a bottle instead of the six ounces Coca-Cola...

Pepsi was last made in New Bern, North Carolina in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903. There are several theories on the origin of the word "Pepsi". The only two discussed...

Internet search engine giant Google has emerged as the world's number one brand and is also the first one to touch the $100 billion value mark, despite the tough economic environment. According to the fourth annual BrandZ top 100 most valuable global brands ranking, Google is the number one...