cnn

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    SWOT ANALYSIS ON Time Warner

    Time Warner (formerly AOL Time Warner) (NYSE: TWX) is the world's second largest entertainment conglomerate in terms of revenue (behind Disney and ahead of News Corporation and Viacom), as well as the world's largest media conglomerate, headquartered in the Time Warner Center in New York...
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    CNN Young Journalist Award

    Another major initiative taken by both CNN and IBN jointly is the CNN Young Journalist Award. The award would be presented by CNN’s senior international correspondent Satinder Bindra in New Delhi. This also includes CNN-IBN’s Citizen Journalist award that will basically be given to the best...
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    Brand Identification CNN IBN

    The entire exercise of brand building turns into a façade if the product is not identified with the attributes it set out to do so at the time of the launch. Keeping this in mind, the CNN-IBN team has put down a team of journalists that can easily turn into Brand Ambassadors of the channel...
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    CNN IBN Brand Extension

    CNN IBN Brand Extension Brand extensions are a result of constant innovation, experimentation and good business stratagem. After CNN-IBN came into existence on December 17 last year, the first thing they did was to hit the web. The web as a medium was never exploited before by any of the news...
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    CNN IBN Brand Identity

    CNN IBN Brand Identity As mentioned earlier, CNN-IBN is a co-branding venture between CNN Worldwide, a part of the TIME Warner conglomerate and IBN a joint-venture between TV18 and GBN. Before and after the launch, there were a lot of questions raised about the dual identity of the channel and...
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    CNN IBN Launch

    The Launch CNN-IBN officially aired for the first time on national television on December 17 2005. There were pre-launch campaigns airing in some of the mainstream prime-time channels in India like Sony TV, which also meant that they were going to be members of the Sony Bouquet. The advertising...
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    Market Situation at the Time of the CNN IBN Launch

    Before CNN-IBN entered the mainstream Indian news market, there were clear signs of the market being highly divided into extreme brackets of a monopoly and non-players. The primary idea of the channel was to compete with the leaders by playing an aggressive challenger role and then adapt itself...
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    CNN News

    The CNN effect Coverage of the first Gulf War and other crises of the early 1990s (particularly the infamous Battle of Mogadishu) led officials at the Pentagon to coin the term "the CNN effect" to describe the perceived impact of real time, 24-hour news coverage on the decision-making processes...
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    CNN History

    Launched June 1, 1980 Owned by Turner Broadcasting System, Inc. (a Time Warner company) Slogan "The Most Trusted Name in News", "CNN = Politics", "The Best Political Team on Television", "CNN = Money" Country United States Language English Headquarters Atlanta, Georgia, United States...
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    Ky. is gorgeous: We heard it first on CNN

    Ky. is gorgeous: We heard it first on CNN ... I go with it." So what do you do if you start a new MBA program, but not enough people apply? You turn to the old media, of course. ... More...
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    Jency Jecob, reporter of CNN IBN

    dear frnds, i jst read this article posted by Jency Jecob a reporter of CNN IBN. As u all know he ws in da train tht blasted in Khar.....Its a v beautiful piece...I hope u guys also like it.... deya
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