chik

Strategy Adopted As seen in the above case study, the company marketing Chik shampoos came up with a wide variety of changes to target the rural markets. Some of the changes that the company adopted are: 1. Changing the Packaging of the product by introducing sachets instead of conventional...

The Making of ‘C H I K’ Late 70’s: Following the success of Velvette shampoo in the southern markets, a pioneering attempt to offer shampoos in small pillow packs, the market was flooded with 70-odd small labels of shampoos, each one eager to nibble a share of an enlarging pie. Most look...