buying behavior

Description Consumer Buying Behaviour is of utmost importance with the increasing value being given to the consumers and their needs. Branding is one such aspect which also effects the consumers buying behavior thus also influencing the opinions and perceptions of the consumers. Marketing has...

Description Toothpaste industry is a big market in India. Toothpastes form an important item in the monthly grocery shopping of most of the urban households. In earlier times, consumers especially in India relied on using the traditional substances like Neem twigs or Mishri (Tobacco containing...

Description A customer is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Project On “Study on Consumer Buying Behavior & Satisfaction Level for Hero Honda Motorcycle with reference to Chikhli city...

Description Individual in a business, government agency, or association who makes purchase decisions regarding services, raw materials, product components, or finished goods; also called organizational buyer. Industrial buyers are more, but not solely, motivated in their buying decisions by...

Description Case Study of the Buying Behavior of Rural and Urban Consumers towards Mobile Phone in Bihar:- Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy...

Description In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates...

Description The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer decision making. RESEARCH REPORT ON BUYING BEHAVIOR The job of marketer is to meet and satisfy target customers needs...

Description Observable patterns of behavior you see in your prospects that govern their buying decisions. REPORTS ON CUSTOMERS BUYING BEHAVIOR As customer's tastes and preferences are changing, the market scenario is also changing from time to time. Today's market scenario is very different...

It's a small research work done while MMS 3rd Sem. The research is done on consumer buying behavior for Ready to Eat food packets.. download all three files... Hope it'd b a help who wants a good questionnaire on -- Consumer Buying Behavior.. Press thanks button if u like the post.. - Kunal