bundling

Description Microsoft Corporation is an American multinational corporatthat develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems...

Price bundling is a selling arrangement where several different products are explicitly marketed together to a price that is dependent on the offer. As banks are multi-product firms this strategy is more applicable to retail banking. Price bundling offers several economic and strategic benefits...

A pricing technique sometimes used by monopolists is bundling, in which a firm requires customers who buy one of its products to buy another of its products as well. This procedure can increase the firm’s profits if customers have quite different tastes. The doc file gives an overview of...