btl

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    Brand Management (BTL Activities)

    Hi! This is Bimal. This article may help people to understand the Brand management industry and the BTL activities. This will not only help those who are interested to join Event Management industry but also to those who are in Marketing dept also to understand the basic tools of Marketing.
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    BTL Guru Intro

    Hi I graduated a few years back and now am about to start some teaching assignment
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    Senior Manager Events BTL Activities, 5-10 years exp, Delhi/NCR

    Reputed Automobile Co. thats Client of Perfect Profiles Management Consultants - Youll Head Events BTL Activities function including Events / BTL Activities / Dealer Sales Meets / Trade Fairs / Road Shows etc **CONFIDENTIALITY GUARANTEED. Well Speak to...
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    BTL Direct Mktg

    This is a kind of BTL (below the Line) DIRECT MKTG for candles..... Its actually a bookmark that could be used very effectively
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    emerging issue ATL and BTL

    Abstract The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and...
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