Description
ADVERTISING AND SALES PROMOTION IN RURAL INDIA
Advertising & Sales promotional strategies in rural market
Dabur uses Astra to boost rural sales
Shopkeepers selling Dabur India's consumer products would now learn marketing through role-plays staged by professional actors at their...
Indian History: Time to turn the clock back-and open up insurance.
For two years, around 30 foreign insurers have eagerly explored the nationalized Indian insurance market, preparing to leap in when private participation is allowed. But it seems they have an endless wait before the sector is...