brands

BRANDS TODAY It has become a surging trend in the 21st century that every firm is taking Branding seriously. Starting from the entrepreneurial middle- aged guy whose hair is starting to recede at an alarming rate right up to the CEO of an MNC who probably doesn't share the same problem as his...

BRANDS Brands represent more than a factual, rational connection to the product or service. They go beyond the boundaries of reason and extend into emotion. In 2003 researchers conducted a laboratory experiment based on the famous Pepsi challenge. A long running blind taste test where...

People are brands ,too. AND what about people like Madonna ,Beckham, Sonu Nigam , Lata Mangeskar, Backstreet Boys and a host of other singers, sporting stars or media personalities? Is it just that they are great at what they do? Again ,they may be good, but it would be foolish to think...

INTRODUCTION TO WHAT BRANDS REALLY ARE ? Lets take an example of an routine day to day life which will very well explain us importance of brands today. It’s 8.30am and I m lacing up my Nike trainers ready for morning jog. My Apple I pod is primed with a stash of backstreet boys tracks and...

Pricing- Price is going to be an important factor in the success of the air conditioning as an industry as Indian customer is very price sensitive. The Indian government has done their job by reducing the taxation on this industry for its development and growth. Its now up to the players to...

Brand Tagline Hitachi For those who seek perfection Carrier Different Needs for Different People Voltas Ache Achon ko Thanda Kar De LG Purest Way to Breathe Bluestar Breathe Easy Samsung Ab Garmi Chu Mantar Daikin If its National its Affordable WhiteWestingHouse (Electrolux)...

Analysis Of Positioning Strategies Of Brands Through Print Advertisement Advertising is one of the most important modes which companies use to position their brands. With the help of advertisements the consumers can be induced to buy the brand by making them aware of the benefits of buying...

Technology Aspect Technology is that aspect of ACs, which is getting standardized in the Indian market. The market is full of foreign brands from Japan, United States of America, Korea that are big players in the major part of the world. All of them are spending a lot on research and...

We are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, GODREJ NO 1. Our FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations. We are the leader in the hair colour category...

Virgin Brands (under various ownership) TheTrainLine - UK train booking service Virgin Active - a health club chain in South Africa, Spain, Italy and the United Kingdom Virgin America - a U.S. domestic low-cost airline based at San Francisco International Airport scheduled for launch in early...

ppt on how an individual can strive to become like some famous brands

India a decade ago and now has seen a drastic change, well in economy term and growing lifestyle too. One of main reason for the foreign brands to go through India is its population growth, and this increase in customer base is not only number wise but in knowledge and lifestyle wise too...

My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It was almost the same time that it appeared in the market place pitted against a brand that had virtual best of...

In pure commercial situations, contracts on celebrity endorsements prohibit the same individual from endorsing competing brands within a specified time span. Considering the nature of branding, such stringent conditions get relaxed because the boundaries of competition get blurred in the context...

need helpp on luxury brand marketing...pls guys its urgent

Hi all, This is my Consumer Behaviour project on the Luxury Wrist Watch Global Brands. It includes an extensive marketing research on 100 people based in mumbai.

private lable brands by the retailers :SugarwareZ-203::SugarwareZ-203::SugarwareZ-203:

hey guyz .... dis is my 100 marks project wich i did for my summer interns .... Topic name:- Secondary study of development of Child Brand in India. Added Features:- Summary of a book called "Brand Child" by Martin Lindstorm with Patricia Seybold and also steps to develop a child brand in...

Every product or brand is advertised with its unique selling point... The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of a brand. The proposition must be so strong that it can move the mass millions, i.e., pull over new...

Pakistan is a very competitive market because consumers here are not bound by long-term contracts to cellular service companies. The consumer simply needs an ID card photocopy to set up a connection, or switch to another provider. The consumer has the option of a post-paid monthly billing...