branding project

  1. A

    BRAND: VATIKA HAIR OIL

    BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...
    • abhishreshthaa
    • Thread
    • brand oil brand positioning branded coconut branding project communication objective consumer insights context of pollution hair oil market high awareness importance of brand key insights low trials me-too oil in india oil industry product launch role of advertising spur volumes value-added coconut vatika brand vatika hair oil
    • Replies: 0
    • Forum: Introduction to Advertising
  2. roshcrazy

    Consumer preferences of different brands of sports shoes

    here is a ppt on Consumer preferences of different brands of sports shoes.....
    • roshcrazy
    • Thread
    • adidas sport shoes brand experience brand identity brand image brand management brand orientation brand parity brand promise brand value brand visuals branding approaches branding project consumer consumer preference different brands global brand importance of sports individual brands organizational brands reebok sport shoes sport brand sport shoes sports brand sports in india sports product
    • Replies: 4
    • Forum: Marketing Research
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