brandcelebrity

If the celebrity used represents values that conflict with the brand values and positioning, the advertising will create a conflict in the minds of the target audience who may reject the proposition. For instance Toyota, one of world’s leading auto manufacturing companies. Toyota chose...

Brand-celebrity disconnect If the celebrity used represents values that conflict with the brand values and positioning, the advertising will create a conflict in the minds of the target audience who may reject the proposition. For instance Toyota, one of world’s leading auto manufacturing...