Description
A name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors.
BRAND
DEFINITION
A brand identifies the product with the seller
A name...
3M Company (NYSE: MMM), formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, a suburb of St. Paul.
With over 79,000 employees, they produce over 55,000 products, including: adhesives, abrasives...
3m company
brand ambasssadors
brand development
brand effect
brand equity
brandname
company
image anchors
market segmentation
market strategy
marketing management
marketing mix
marketing strategy
product
product bundling
product development
product lining
product list
product mix
product range
product range of
range
united states
The Walt Disney Company is the largest media and entertainment conglomerate in the world in terms of revenue.Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney...
abc broadcast
abc family
animation industry
brandname
cable television
cartoon studio
creative process
disney brothers
disney channel
disney productions
excessive research
family-oriented brands
film production
global standardization
high investment
industrial average
mickey mouse
motion pictures
online media
roy disney
swot analysis
target custome
television network
theme parks
walt disney
choosing the right brand name is not an easy decision. wat makes this decision important is the fact tht once a brand name is chosen and launched, changing it becomes very difficult.
Wat are the things to keep in mind while choosing a brand name?
A Brand name research is important for any brand throughout its lifecycle. It involves personal interviews in which some basic concept statements may be exposed to respondents along with the name. then the respondent are asked to recall the name after having read the same. This indicates the...
brandname
clay industry
compaq computer
consumers perceive
customer satisfaction
dell computer
indian clay
indian industry
indian organisation
indian report
marketing champion
mature market
mobile industry
mobile phone
motivation factors
nokia industry
organisation report
organization study
phone industry
project on nokia
report study
saturated market
soft approach
study on clay
swot analysis
Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue generating customer by identifying significant differences across...