brand identity

Description The purpose of this paper is to provide a detailed description of the various activities and processes undertaken by a particular national tourism organization (NTO) in carrying out its goal of developing a destination brand. International Journal of Culture, Tourism and Hospitality...

Description The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co-branding and perceived fit, and to apply these concepts to discuss the type of nation brand that China may develop and how this brand relates to individual destinations through...

Description Building a brand driven culture is a lifelong commitment to a mindset and a way of life that takes time, planning and perseverance that produces intangible outputs which include greater customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of...

Description MARKET ANALYSIS ON FASTRACK oAbout us oObjective of presentation oIndustry Analysis oOur perspective client oAbout fastrack oCompetitors oConsumer behaviour ( Research and Survey ) oMarketing Problem oCommunication Objective oMedia Plan oTimeline oRecommendations oGratitude...

Description PROJECT ON BRAND IDENTITY Brand identity maps of Colgate Dental Cream Close Up Toothpaste Pepsodent Toothpaste Dabour Red Toothpaste Prepared by AL-Shafee Meeran Iconz S2 MBA MACFAST Method of study Few customers were randomly selected from the locality and some questions were...

Videocon was founded on 1979 by Late Nandlal Madhavlal dhoot. The Videocon group has an annual turnover of 4 billion USD. In November 2009 Videocon launched its new line of Mobile Phones. After that in 2009, Videocon launched its DTH product, called 'd2h'. It has it Headquarters in Aurangabad...

Market awareness and perceptions of brand can rise and fall quickly in a changing market. The first step is to obtain a systematic understanding of the shape of market perception of brand through survey research. Typical Brand Awareness Research questions include:  Which single company comes...

The network follows an umbrella branding strategy. Amul is the common brand for most product categories produced by various unions: liquid milk, milk powders, butter, ghee, cheese, cocoa products, sweets, ice-cream and condensed milk. Amul's sub-brands include variants such as Amulspray...

Topic : Pepsi Crystal - A Big Failure In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...

here is a ppt on Consumer preferences of different brands of sports shoes.....

Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...

Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem Department of Marketing, University of Groningen, Groningen, The Netherlands, and Erik Kostelijk HanzeConnect, Groningen, The Netherlands Keywords: Marketing strategy, Brand identity, Resources, Brand image, Competences...

Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue generating customer by identifying significant differences across...

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