borders

  1. N

    Product Range of Borders Group

    Borders Group, Inc. (OTCBB: BGPIQ) is an international book and music retailer based in Ann Arbor, Michigan. The company employs approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores. Online shopping is offered through borders.com. As of January 30, 2010, the...
    • netrashetty
    • Thread
    • borders borders group brand ambasssadors brand development brand effect brand equity company in us group image anchors marketing management marketing mix marketing strategy product product bundling product development product lining product list product mix product range product range america products of borders group range united states us product range
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  2. N

    Human Resource Management of Borders Group

    Borders Group, Inc. (NYSE: BGP) is an international book and music retailer based in Ann Arbor, Michigan. Borders is the second-largest bookstore chain in the United States (after Barnes & Noble), selling a wide variety of books, CDs, DVDs, periodicals, gifts and stationery. Some also have a...
    • netrashetty
    • Thread
    • area of hrm borders career development career management career path career planning company in us fringe benefits group hrm of us company hrm practices human human resource management induction process job evaluation job rotation management orientation process performance appraisal personnel management recruitment process resource staffing process strategic hrm training development
    • Replies: 1
    • Forum: Human Resources Management
  3. A

    Customer Relationship Management of Borders Group

    Borders Group, Inc. (NYSE: BGP) is an international book and music retailer based in Ann Arbor, Michigan. Borders is the second-largest bookstore chain in the United States (after Barnes & Noble), selling a wide variety of books, CDs, DVDs, periodicals, gifts and stationery. Some also have a...
    • anjalicutek
    • Thread
    • borders business intelligence business process crm of us company crm system customer customer experience customer intelligence customer management customer relationship customer service group importance of crm management market structures marketing strategy phases of crm relationship relationship management sales activity small business social media supplier management us company vendor management
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  4. A

    SWOT ANALYSIS ON Borders Group

    Borders Group, Inc. is an international book and music retailer based in Ann Arbor, Michigan. Borders is the second-largest bookstore chain in the United States (after Barnes & Noble), selling a wide variety of books, CDs, DVDs, and periodicals, as well as gifts and stationery. In 2008, Borders...
    • abhishreshthaa
    • Thread
    • analysis bad communication borders brand equity cost advantage development labs financial position global experience group high r&d high-quality loyal customers manufacturing base market share pricing process development risk management services expansion strong brand strong management supply chain swot swot analysis swot of us companies
    • Replies: 1
    • Forum: Principles of Management / Perspective Management
  5. nick18_in

    BRANDING ACROSS BORDERS

    BRANDING ACROSS BORDERS Indian companies are consciously trying to globalise their image, while global firms Indianise theirs, in order to connect to the talent pool. Jhinuk Chowdhury reports... Being conspicuous in a crowd is never an easy task, since the danger of slipping into...
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