attributes

Attributes establish what leaders are, and every leader needs at least three of them: Standard Bearers Establish the ethical framework within an organization. This demands a commitment to live and defend the climate and culture that a leader want to permeate his/her organization. What he/her...

1. Positioning by Product Attributes and Benefits Associating a product with an attribute, a product feature or a consumer feature. Sometimes a product can be positioned in terms of two or more attributes simultaneously. The price/ quality attribute dimension is commonly used for positioning...

Brand Attributes and Values Argus stands for providing quality safety to the consumer. Argus range of products is meant for the consumer who is willing to pay anything to keep his family and belongings safe. The Brand is attributed with qualities such as Safety : This is the core value that...

The Eight Attributes of Management Excellence of Tom Peters and Bob Waterman were described in their management classic "In Search of Excellence" ( ). The Eight Attributes of Management Excellence are: 1. A Bias for Action 2. Close to the Customer 3. Autonomy...

If there ever was a time when people were wowed by the fact that you had an e-business, it has long since passed. Today, business is business regardless of whether there is an “e” in front of your name. E-businesses, it seems, are now under the same kinds of constraints as traditional...

Abstract In the post-WTO scenario processed food industry is witnessing intra-industry trade, i.e., trade in similar products. It also means that there will be intense competition between foreign and Indian companies in the domestic market. This competition will compel companies to focus their...