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    SELF – APPRAISAL

    SELF – APPRAISAL If individuals understand the objectives they are expected to achieve and the standards by which they are to be evaluated, they are to a great extent in the best position to appraise their own performance. Since employee development means self development, employees...
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    AIRTEL – EXPRESS YOURSELF

    The Airtel logo is a strong, contemporary and confident symbol for a brand that is always ahead of the rest. It is a specially drawn word mark. The Airtel Image style It incorporates two solid, red rectangular forms whose counterform creates an open doorway. The Airtel Typographical style...
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    Logos – A Powerful Tool For Brand Building

    Logos – A Powerful Tool For Brand Building The use of logos as trademarks goes back to early 13th century. Goldsmiths’ marks, paper makers’ watermarks were among the first logos used in this way as trademarks. Today, trademarks provide an easy method for recognizing a particular product. Even...
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    Nokia – Powerful technology brand.

    'Nokia' one the world's most valuable brand has distinct personality. The slogans.' We call this human technology', 'only Nokia human technology enables you to get more out of life' and 'connecting people' emphasize human side of technology, thereby resulting in brand personality of trusted...
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    Bee – Keeping

    General Information:- Honey is natural sweet syrup collected by honey bees and the sweetest way to get one’s daily dose of essential nutrients like carbohydrates, minerals, amino – acids, proteins and vitamins in a combined form as it is the most complete natural food. Honey thus advocating...
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    AMBUSH MARKETING – JERRY WELSH

    A while ago, I accessed the search engine "Google" to see what's new in parasitic Marketing. Surprisingly, I saw page after page of entries on Ambush Marketing, a term I coined years ago when I was at American Express. I was shocked, however, to encounter the mindless drivel that now must be...
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    Mass media – is it the key?

    The past two decades have seen a dramatic expansion of exposure to mass media in rural areas. Since these are, almost, by definition urban media at present is an overwhelmingly urban portrayal of life and values, their impact on attitudes and behavior has been profound. • Radio is the medium...
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    7 – step for personal touch process

    7 – step for personal touch process: • Offer only proven & quality services and / or products. • Demonstrate customer appreciation. • Provide responsive and pro-active customer service. • Give instruction on how to get the most use from products and / or service. • Share testimonials from...
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