amoolya

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    Case Study on Growth of AMUL

    The Amul word is derived from the Sanskrit "Amoolya". It is a largest food brand in India. The india District Co-operative Milk Producers' Union was registered on December 14, 1946 as a response to exploitation of marginal milk It was further developed and managed by Dr. V Kurien along with...
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    Amoolya -The Amul Story

    Basically, "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless Amul, formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)...
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